Animation as a problem-solving tool

Animation wasn’t simply a creative style. It was used to make complex, frightening or sensitive subjects understandable and approachable.

Behaviour, not just awareness

The work began with the behaviour or attitude that needed to change, rather than simply communicating information.

Designed for localization

Ideas were adapted across languages and cultures, with localization treated as part of the intervention rather than an afterthought.

Willingness to tackle taboo subjects

From HIV/AIDS and sexual behaviour to domestic violence, racism and stigma, the work addressed subjects conventional communications often avoided.

Open access by design

Making productions freely available allowed broadcasters, NGOs, governments, schools and community organizations to use and redistribute them.

Scale without a large institution

A relatively small organization created work that could be translated, broadcast and distributed through much larger networks around the world.