Producer & Director
The Three Amigos
The Three Amigos is an acclaimed series of 20 animated spots designed to stop the spread of HIV/AIDS. The series uses purposely varied animated spots which use humor to counter the spread of HIV/AIDS. The series has been adapted under Kharas’ supervision into 45 languages, enabling a potential reach of approximately 80% of the world’s population, or over 5.5 billion people, in their own language.
The Three Amigos has been used in over 100 countries, ranging from liberal democracies to conservative theocracies, from countries in Africa where AIDS is rampant, to multiple countries of in Asia, Latin America and Eastern Europe as a preventative measure. Broadcasters have donated millions of dollars worth of free air time to air the series, in some cases up to 20 times a day. Thousands of health clinics, hospitals, non-governmental organizations, schools and universities across the world currently use the series.
The Three Amigos series has received 30 international awards including a prestigious Peabody Award, and hundreds of articles in many languages have been written on its creation and impact. Nobel Laureate Archbishop Desmond Tutu, the series’ principal supporter, has called the series in an open letter “a powerful communicating tool” and has written “in creating the The Three Amigos PSAs (you) have made an outstanding contribution to the campaign against HIV infection in providing material that can be easily understood by most people irrespective of language or culture”. Hundreds of testimonials from around the world have been received from every walk of life, from powerful government officials to AIDS educators to ordinary people whose behaviour has been influenced by the series. Tapes and DVDs are sent out free of charge upon request by Mr. Kharas. Currently in production (versioning) and distribution.